Candour
We say what we see, including when the answer is to wait, to stop, or to spend less.
About AurumGene
We are an independent consulting firm for the Salesforce ecosystem. We advise leadership teams, and we answer to the outcome.
Mission
Help enterprises turn Salesforce and AI investment into measurable business growth.
Vision
A world where every enterprise technology decision starts with a business outcome, and where autonomous AI earns its place through evidence.
The name
Aurum
Latin for gold.
Gold is the standard things are measured against. It is the standard we hold our advice to: tested, plain, and worth what it claims.
Gene
What is encoded and passed on.
A gene carries the instructions for growth. We believe growth and strategy should be encoded in how a business works, not bolted on by a project.
Put together, the name is the promise. Growth, encoded in the DNA of the business. Our mark is a gene drawn as a growth chart for the same reason.
Values
Rigour
Assumptions are written down. Measures have baselines. Recommendations can be tested.
Stewardship
We treat a client’s budget and reputation as carefully as we would our own.
Clarity
Plain English, short documents, and decisions a leadership team can actually take.
How we are different
- 01
Independent advice
We do not resell licences, and our income does not depend on the size of the programme that follows. We can recommend less.
- 02
Business first
We start from the outcome a leader is accountable for and work back to the platform. Never the other way round.
- 03
Platform fluent
We know Salesforce and Agentforce well enough to tell what is practical today from what is still a promise.
- 04
Accountable to outcomes
We define the measures at the start and stay close enough to see whether they move.
Culture
We would sooner do a few engagements well than many adequately.
Senior people do the work. The adviser you meet in the first conversation is the adviser who stays with you.
We write things down, we disagree in the open, and we change our minds when the evidence changes. We expect the same of the people who join us.
We work wherever our clients are, and we judge ourselves by what changed for them after we left.
If you know the Salesforce platform deeply and care more about the business outcome than the feature list, we would like to hear from you.