Pipeline quality over quantity
Sales teams chase leads that will never close while good ones wait. Qualification varies by person and by day.
TECHNOLOGY & SAAS
Technology leaders are asked to grow revenue while holding costs flat. We help you decide where Agentforce belongs across marketing, sales, support and customer success, prove the case and govern the programme.
The pressure
Growth targets remain. The budget to hire towards them does not.
Sales teams chase leads that will never close while good ones wait. Qualification varies by person and by day.
Every new customer adds tickets. Senior engineers answer questions the documentation already covers.
Usage, support and commercial signals sit in different tools. Customer success learns of trouble at the renewal conversation.
Each team has bought its own AI features. Nobody owns the whole picture, the cost or the risk.
Our advisory approach
Four stages, each tied to growth efficiency.
01
We review the customer lifecycle from first touch to renewal, the data behind it and the AI already in use.
Outputs
02
We prioritise use cases by their effect on growth efficiency, and retire pilots that will not scale.
Outputs
03
We shape the revenue operating model, guardrails and roadmap for Agentforce across marketing, sales, support and success.
Outputs
04
We guide, govern and assure the work your teams and chosen partners carry out, at the pace a technology business expects.
Outputs
Where agents fit
Each one pairs an agent with a clear point of human control.
An agent engages inbound enquiries, asks qualifying questions and books meetings. Sales sets the criteria and takes over every qualified conversation.
An agent resolves common product questions from documentation and past cases. Complex or high-severity issues go straight to engineers.
An agent combines usage, support and commercial data in Data 360 to flag accounts at risk. The customer success manager decides the response.
An agent identifies accounts whose usage suggests a need for more. Account managers choose which to pursue and how.
An agent walks new customers through set-up steps and answers early questions. Onboarding specialists step in when progress stalls.
An agent answers sales questions on pricing and terms in Slack, from approved policy. Non-standard terms still need deal desk approval.
Outcomes
Agreed with revenue and finance leaders before work starts.
Targets are set with each client against their own baseline.
The volume and quality of opportunities passed to sales.
How quickly an inbound enquiry receives a meaningful response.
The share of support requests resolved without an engineer.
How much recurring revenue is kept at renewal.
Growth in revenue from existing customers.
Realised benefit compared with the approved case, reviewed at each stage.
Engagement pattern
IllustrativeSituation
A growing software business has added customers faster than it has added support and success staff. Usage data lives in the product, tickets in a support tool and contracts in the sales system. Renewal surprises are becoming common, and each team has started its own AI experiment. The executive team wants a single plan with clear ownership.
How we would approach it
What we would measure
An illustrative scenario describing a typical situation. It is not a client case study and reports no results.